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  • This is the single best book on the current music business. An absolute must-read for every musician.
    — Derek Sivers, Sivers.org, Founder of CD Baby
  • Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual.
    — Jack Conte, 150+ million views on Youtube, Pomplamoose, CEO of Patreon
  • There is a great divide between what the young musician thinks being a rock star is and what actually working as a musician entails. Ari fills in the blanks with his light hearted yet blunt demeanor. He's the informed older brother most of us never got in this crazy, confusing industry.
    — Andy Grammer, chart-topping singer/songwriter
  • Ari understands this space. He gives a tremendous amount of information. Anyone wanting to make music for a living should read this, period.
    — Peter Hollens, 150+ million Youtube views
  • There are few careers more difficult than being a professional musician, but How to Make It in the New Music Business will absolutely increase your chances of success. Ari Herstand is a fresh, emerging authority on a music industry that is just taking shape, and a fearless tour guide in a brand-new jungle. I highly recommend this for your music career.
    — Paul Resnikoff, Publisher, Digital Music News
  • There are a lot of books that attempt to describe how to make and do ‘it’ in the music business. What sets Ari apart is his not only his insatiable curiosity, research and conclusions but also the fact that he is a musician that has actually done the very ‘it’ he writes about. Reading Ari’s book teaches you what the music industry actually is, not what others think it should be.
    — Jeff Price, Founder of TuneCore, Audiam
  • No one has ever laid out a roadmap to a successful music career in today’s world as Ari has in his book. Covering things like proper etiquette when emailing promoters to getting your songs placed in film and TV, Ari expedites the sometimes tedious process of learning what it takes to be a professional musician. If you want to take your career seriously, read this book.
    — Andrew Leib, Artist Manager
  • Ari Herstand tackles the complexities of the music business in a way that any indie artist or songwriter can understand. He’s got deep sympathy for music creators who want to make a living from their art―and a ton of practical advice on how to do it.
    — Etan Rosenbloom, Director and Deputy Editor, Marketing & Communications, ASCAP
  • At a time when everyone is complaining about how the music industry is not supporting artists, Ari offers hope in the form of practical, usable advice. I know that his DIY-with-a-team approach works, because he, like hundreds of others who follow a similar path, are living their dreams as working musicians.
    — Bruce Houghton, Skyline Music/Hypebot.com
  • Every time Ari Herstand writes about a topic in the music industry, he absolutely nails it. Plus, being a full-time musician himself, his insights are that much more valuable to aspiring artists. Couldn’t recommend this book highly enough.
    — Dave Cool, Director of Artist & Industry Outreach, Bandzoogle
  • Ari is the first person I turn to for advice on anything music business related. It’s especially wonderful because his advice is coming from a place of actual experience. He’s living it.
    — vōx, chart-topping artist

Forward by Derek Sivers, Founder of CD Baby

"Since the 1980s, I've read every published book about the music business.  Every single one.  And there have been some good ones.  But never before have I seen one book that sums it up so perfectly andhelpfully as Ari Herstand’s How to Make It in the New Music Business.  It’s so brilliant I feel like doing personal house calls to every musician on earth to make sure they read it. 

Now let’s clarify a term: The music business is different than the musician business.  The music business is covered by Billboard magazine, and talks about label executives moving from Warner to EMI, or this year’s top-grossing stadium tours by classic rock acts from the 1970s. You don’t care about that.  The musician business is how you make a successful living from your music.  That’s what you care about. 

Even the better music business books are usually written by consultants, executives, lawyers and journalists.  Well intentioned, but missing one crucial thing: knowing what it’s like to be you—to pour your soul into a song, the terrifying excitement of uploading it for the world to hear, the disgusting discomfort of self-promotion, the devastating disappointment of an indifferent world. 

Ah, but Ari gets it. He’s you.  He’s out there promoting his own music right now.  He’s sharing lessons he learned firsthand.  (And lucky for you, he’s keeping this book focused on you and your success, not his.) 

They say the best teacher is someone who’s just learned it themselves, because they still remember what it’s like to not know, and how to explain it in a way that gets you from here to there. 

I’ve never met Ari and I’ve never even heard his music, but I’m a superfan of what he’s done on ArisTake.com and now this book.  Because I’m a superfan of musicians getting successful, and I think this book is the best in the world right now at helping you do that."

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