Ari Herstand

New album

Brave Enough

Available Now

Music

Featured Song:'Keep Fighting'

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Listen to the new album,'Brave Enough'

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Discography

social networks

(2014)

social networks

(2011)

social networks

(2009)

social networks

(2008)

social networks

(2005)

Bio

"I discovered what it truly means to be an artist during this process. It takes losing a bit of reality, but gaining the deepest understanding of who I am and what I have to offer to the world, but more importantly to those I love." - Ari Herstand discussing recording his new album Brave Enough Most people now know Ari Herstand as the guy who helped them fly with their instruments. His Carry Your Instrument On The Plane... It's The LAW blog post went viral and has been viewed over 250,000 times with over 40,000 Facebook Likes. In just under two years, Herstand's music business advice blog, Ari's Take, has been nominated by the LA Weekly as the best music blog in Los Angeles and has become a go to resource for DIY (Do It Yourself) musicians. Herstand started the blog to help musicians from his own experiences managing his music career. "Before the blog, I was getting so many questions from other DIY musicians on how to get their bands off the ground and I tried to reply to everyone. It got to a point where I just didn't have time to respond to everyone anymore, so I started Ari's Take and just started pointing people there," he explains. Herstand has played over 550 shows, toured with the Milk Carton Kids and Ron Pope and has opened for Ben Folds, Cake, Matt Nathanson, Joshua Radin, Eric Hutchinson and others. He's had countless songs placed on TV shows and charted in the top ten on iTunes - all as a DIY musician. "January 15th, 2008 was the greatest day of my life," he exclaims. "It was the day I quit Starbucks and officially became a full-time musician." Living in Minneapolis, he had been cutting his performance chops in a town where it seemed every musician had about one degree of separation from Prince. "It was very intimidating," Herstand admits. "Any night I wasn't performing a show I tried to get out and see a show. For awhile, I was out 4-5 nights a week seeing local Minneapolis music." Herstand quickly rose to prominence in Minneapolis, consistently filling the 800 capacity Varsity Theater. As a student at the University of Minnesota (for just 1 year), he played the college cafes, bars and clubs and built his following on campus. With 40,000 undergraduates, it wasn't a bad market to target. Word spread about Herstand's popularity on campus and he got a call from a college booking agency. "The funny thing is, I submitted to this agency a couple times, but never could get a response. Then one day I got a call from the president, with a voice that rivaled Barry White's, and he asked if I could play a gig at a university in St. Paul for $1,000. I thought it was a prank. He assured me it was for real. I played the gig and "Barry White Jr." was there and offered me a spot on his roster. He never actually received my submissions." Herstand started playing colleges all over the Midwest. He showcased at the National Association of Campus Activities (NACA) Northern Plains region, in the Spring of 2008 and booked 50 shows on the spot. A NACA record. That year, he also opened for Ben Folds, played (and booked) a stage at the "World's Largest Music Festival" Summerfest in Milwaukee, released his Whispering Endearments record and self-booked his first couple tours to the coasts and back. He continued to tour the Midwest and his regional club turnouts kept growing. Soon he was playing packed rooms in a 5 state region. His Minneapolis local shows were always a welcomed return and the Varsity Theater remained his home. Herstand always toured solo accompanied by his loop station- incorporating the acoustic guitar, keys, trumpet, percussion, beat boxing and vocals. "I started looping because I was bored with the singer/songwriter format. One of the first concerts I went to was the Dave Matthews Band at Alpine Valley. I was mesmerized by all of the intricate elements they incorporated." After nearly three non-stop years on the road, Herstand needed a change. "I think it was loading into the Varsity in February during a blizzard that I officially made up my mind. No more winter," he remembers. The song "Minnie and Me" on the new album, Brave Enough, is about falling out of love with Minneapolis. Herstand moved to Los Angeles in the Summer of 2010 to begin the next phase of his artistic journey (and get away from the cold). He quickly found a home at the popular Hollywood music venue, The Hotel Cafe. He continued touring extensively, but after returning from an extended run in the summer of 2012, he realized he needed to take some time off the road and explore what LA had to offer. On a whim, he sent out head shots to acting agents. He hadn't actually acted since he played Peter in Jesus Christ Superstar in a Madison, Wisconsin community theater production the summer after high school. The day after the head shots went out, he got 7 calls. He took some meetings and signed with an agent. So far he has starred in a film by Fox-Japan (out late 2014) and has co-starred on 2 Broke Girls, Touch, Sam & Cat, The Fosters and Fiat commercial. Herstand grew up in Wisconsin. He went to elementary school in Shorewood (a suburb of Milwaukee) and his family moved to Madison just before 7th grade. The son of a social worker and a guidance counselor, Herstand has always had a strong social justice sense. His song "Who's Deciding" off of his debut, 2005 release, Baby Eyes, and "Do Ask Do Tell" off of his 2010 release, Clean Up EP, promotes LGBT equality - an issue Herstand feels very strongly about. His high school ska/funk/rock band, Jahaziwoga… don't ask, was a two-time battle of the bands winner at his high school's contest (the other 2 bands were pissed). Herstand played trumpet and was the lead skanker. He picked up guitar his freshman year. He remembers, "The lead singer of our band played guitar and sang a song at a party and my girlfriend swooned a little too hard. I knew I had to learn guitar." The rest, as they say, is history. After a successful $13,544 Kickstarter campaign Herstand went back into the studio in the Spring of 2012 to record his latest album, Brave Enough. He returned to Minnesota to work with long time engineer/producer/friend Paul Marino. Marino arranged for Herstand's "favorite drummer on the planet," Dave King (The Bad Plus), to play drums on the record - along with many other world class musicians. The record is about moving to a new city with an old love. Herstand wrote the optimistic "San Vicente Blvd" after his first visit to Los Angeles: "I had left Minneapolis when it was negative 5 and snowing. I arrived in LA and it was 80 degrees and sunny. I thought, yeah, this is gonna be ok." The album explores the trials of temptation, life on the road and the pain only true love can produce. "I grew spiritually and emotionally through this process and came out not necessarily stronger, but more compassionate with an understanding of what truly is the most important element of life: love. Love is what continued to fuel me even in the darkest moments of this journey and love is what continues to inspire me as a musician; as an artist."

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Shows

Wed, Sep 17 Indianapolis, IN University of Indianapolis 5:00pm All Ages
Fri, Sep 26 Adrian, MI Siena Heights University 7:00pm Free for students All Ages
Thu, Nov 6 Manchester, NH Southern New Hampshire University 9:00pm All Ages
Mon, Jan 26 North Haven, CT Gateway Community College 12:00pm Free for students All Ages

Living Room Shows

Bring me to your living room! I've played countless house concerts around the country and they are some of my favorite shows to play. If I'm touring through your town and have a night off (or couldn't book a club date) we may be able to setup a house concert. Basically, you provide the space and the attendees and I provide the music. I have a small fee (much lower than my private performance rate), but this is typically covered by charging your guests admission of about $15. If you'd like more info on hosting a living room concert email me here

Merch

Brave Enough

Vinyl Record (Double LP)

Image of Brave Enough Vinyl Record (Double LP)
$25(2014)**comes with a digital download

SIDE A
-
Say What You Will
San Vicente Blvd
Keep fighting
Young blood dig down

SIDE B
I hope I never know
Minnie and me
Brave enough
Let me be alone


SIDE C

Float
Cold water
Candy of Survival
Maybe

SIDE D
New day
Muggy Minnesota
Circles
Love hangs around
*Signed and Numbered

Brave Enough

CD

Image of Brave Enough CD
$12(2014)1. -
2. Say What You Will
3. San Vicente Blvd
4. Keep fighting
5. Young blood dig down
6. I hope i never know
7. Minnie and me
8. Brave enough
9. Let me be alone
10. Float
11. Cold water
12. Candy of Survival
13. Maybe
14. New day
15. Muggy Minnesota
16. Circles
17. Love hangs around
*Signed

Jewfro

T-Shirt

Image of Jewfro T-Shirt
$22Tshirt style 0Tshirt style 1
Printed on SUPER SOFT Tri-blend
American Apparel
Will shrink
(actual jewfro not included... sorry)

Jewfro

Sticker

Image of Jewfro Sticker
$2
3.5" x 3.5"
Printed on high quality glossy vinyl
Great for bumpers, trapper keeprs or foreheads!

Brave Enough

Poster

Image of Brave Enough Poster
$7
11" x 17"
*Signed

Black and White

Poster

Image of Black and White Poster
$7
11" x 17"
*Signed

Live

Poster

Image of Live Poster
$7
11" x 17"
*Signed

Silver Lake

Poster

Image of Silver Lake Poster
$7
11" x 17"
*Signed

Clean Up EP

CD

Image of Clean Up EP CD
$5(2011)1. Home Tonight
2. Clean Up
3. Do Ask Do Tell
4. Vegas Is My Weakness
*Signed

Live at the pause

DVD / CD

Image of Live at the pause DVD / CD
$18(2010)Contains a CD and a DVD
Filmed in Northfield, MN, March 2009
Solo, live looping show
1. Blanket-Go-Round
2. Center of a Kiss
3. Itch Inside Your Ear
4. Float on By
5. One Bell
6. Whispering Endearmenets
7. Wrinkled Skin
8. Last Day
9. Rose Stained Red
10. Wonderwall
*Signed

Whispering Endearments

CD

Image of Whispering Endearments CD
$12(2008)1. One Bell
2. Whispering Endearmenets
3. Last Day
4. Rose Stained Red
5. Itch Inside Your Ear
6. Center of a Kiss
7. Your Eyes
8. Blanket-Go-Round
9. Beneath the Moon
10. Christian Dear
11. Sleep
*Signed

Packages

"I am a Fan"

$25
  • Brave Enough CD
  • Jewfro T-Shirt
  • Jewfro Sticker

"I am a NEW Fan"

$35
  • Brave Enough CD
  • Clean Up EP CD
  • Live at the Pause DVD/CD
  • Whispering Endearments CD
  • Jewfro Sticker

"I Love Vinyl"

$55
  • Brave Enough Vinyl
  • Brave Enough CD
  • T-Shirt
  • Sticker
  • Poster of Your Choice

"I'm Brave Enough"

$100
Signed Brave Enough Vinyl, Signed Brave Enough CD, Signed Live At The Pause DVD, Signed Whispering Endearments CD, Signed Clean Up EP, Signed Poster of your choice, T-shirt, Sticker, Brave Enough Behind The Scenes DVD, Float On By (Through The Years) Self Burned CD

The Brave Enough Behind The Scenes DVD is 22 minutes of footage shot and edited by Ari from the Brave Enough sessions.
The Float On By (Through The Years) CD contains 5 recordings of Float on By. Ari will burn this CD made to order. It ain't fancy packaging:
1. Ari's High School Band's CD Recording (2003)
2. Ari's first solo performance at the European Grind in Minneapolis (2003)
3. Live looping with band version from One Take (out of print) (2006)
4. Live From KUMD (Duluth, MN) radio show (2007)
5. Live at The Pause (2009)

Videos

The Record

Featured

Itch Inside Your Ear

I Hope I Never Know

(Looping) Say What You Will

(Looping) Float On By

Music Videos

Rose Stained Red

Clean Up

Vegas Is My Weakness

Maybe (Lyric Video)

Looping

Home Tonight

Float On By

Rose Stained Red (Cities 97)

Love Hangs Around

Covers

Burn by Ellie Goulding

Royals by Lorde (looping)

What Sarah Said by Death Cab For Cutie (live looping)

Sweet Disposition by Temper Trap (looping)

Photos

Lyrics

Albums

Singles, EPs

Live

Maybe (Brave Enough)

Words and music by Ari Herstand and Chris Koza Copyright 2012 ASCAP On a street in Nebraska I find some quiet to call You pick up and you’re crying Please come home, please come home, please come home Maybe I’m not as strong as I thought Maybe it’s the road Maybe I was crazy to leave you back waiting I forgot that you’re my home Maybe I’m afraid to tell you the truth Maybe you’d understand but I’m not okay always away I forgot that you’re my plan Watching old friends get married Helping new friends start a life Saying I love you for the first time Swearing that heartbreak is all left behind Please come home she said please come home, please come home, please come home Maybe I’m not as strong as I thought Maybe it’s the road Maybe I was crazy to leave you back waiting I forgot that you’re my home Maybe I’m afraid to tell you the truth Maybe you’d understand but I’m not okay always away I forgot that you’re my plan In the dark of California In our bed where I am not Close your eyes and feel me hold you This is love this is pain this is sacrifice Maybe I’m not as strong as I thought Maybe I was crazy to leave you back waiting Maybe I’m afraid to tell you the truth Maybe you’d understand but I’m not okay always away I’m not okay always away I’m not okay I’m coming home

Contest

Every month I'm running a new contest. The winner will receive a package in the mail (yes at your home) containing fun goodies like posters, T-shirts, CDs, guitar strings, pics, drawings, lyrics, strands of hair, chocolate, gift cards, or whatever else I feel like throwing in the package. Some contests will have added prizes (watch the video to find out!)

New contest announced soon

Acting

Ari started acting professionally in the Summer of 2012 after he returned home from recording Brave Enough in Minnesota. Wanting to find a way to spend more time in LA (and off the road), Ari sent out some head shots to agents around town. Shortly thereafter he signed with an agent and started auditioning. Since then, he has shot many commercials, a few TV shows and a movie. He balances acting and music (along with blogging) and refuses to just pick one.

Ari's Take

Ari’s Take is Ari’s music business advice blog, rated as one of the best music blogs by the LA Weekly. Check out more on ArisTake.com

Recent Articles

How To Hire Freelance Musicians

04.22.2014


I originally wrote this for Digital Music News

I just released my new record at the Hotel Cafe in Hollywood with a 9 piece band. Over the course of my 600 shows I've hired 7 drummers, 7 bassists, 6 guitarists, 3 keyboardists, 5 singers, 3 trumpet players, 2 cellists and 3 violinists. Not to mention the various session players for recordings.

I've also been hired as a trumpet player on a few gigs. I've seen both sides. But as a singer/songwriter, I've primarily been the employer.

Here are some tips to help you get your band together:

Freelance musicians aren't playing your music for fun.

Sure, all musicians love the art. Love the craft. Have a passion that bleeds out of their eyeballs. It's the only reason they chose such an unstable career.

But musicians, like all other humans, need to eat. Just because they're holding a guitar instead of a hammer, you shouldn't treat their craft any less valuably. Just like …

Read More

How To Be A Classy Self-Promoter

04.07.2014


Why do we love it when politicians talk about themselves? Why do we love hearing them stump on the campaign trail talking about how great they are?

Well maybe we don't love it, but we accept it. And vote for them.

But we hate musicians who talk about themselves.

In the hip hop community it's more accepted. But outside hip hop, it's shunned.

I've been labeled a 'shameless self promoter.' And many other less flattering names.

But so was James Brown. Until he was the 'hardest working man in show business.'

And so has nearly every band who's ever made it. Especially in the last 10 years.

You don't make it by hiding out in your basement recording amazing songs. Well, even if you do, in the Owl City case, he did so by promoting the fuck out of his music on Myspace. He didn't do it on the streets with posters and flyers. He did it behind a computer.

It's a different era we live in.

S…

Read More

Why Music Managers Just Don't Cut It (The NEW Team)

03.16.2014


I originally wrote this for Digital Music News.

Back in the day artists created and managers managed. The end.

When I hear artists today say 'I just want to make music, I don't want to do any of the business stuff.' I want to scream 'YEAH, ME TOO!'

But that's not today's reality.

Artists who are lucky enough to have a manager who is passionate, dedicated, loyal and connected will be able to hand off some of the things necessary to advance their career, but definitely not all of the things that need to get done.

Artists who have managers (especially early on in their career) tend to relinquish all decision making and necessary business duties to their managers. This used to work when a successful artist had a full team around them: Manager, Label, Agent, Lawyer, Publicist.

Some successful artists still surround themselves with this team and think that's enough.

But it's not.

Your well-con…

Read More

Press

"Herstand's work shows a strong melodic gift and an adept handle on a sound that is rich, organic and inclusive." Music Connection Magazine "The diversity of Brave Enough makes it impossible to listen to without finding something to love. Whether you prefer the Santana-esque vibe of Say What You Will, the crashing cymbals into soft piano found in Let Me Be Alone, or the slow breathing melody of Float, you will not regret getting your hands on this album." Examiner.com "The Future of Music is In Good Hands" The Mac Weekly "Ari Herstand puts a new twist on the singer songwriter aesthetic by playing keyboard, guitar, singing, and beatboxing all at once." Phoenix New Times "What becomes obvious through watching all this is how much control Ari Herstand has over his performance...Ari Herstand has come to the level where his music is both exact art and science." Second Supper

Contact

Booking

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716-836-6366

Club/Festival

Film/TV

Publicity

Management

Ari

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